Welcome

I’ve wanted to bring my personal blog back for a while. Just my own small corner of the internet where I can write things down.

A quick look into what I’m thinking about when nobody’s watching and the things I’m learning while building and running a company.

If you’re here, welcome.

Who I am

I’m Mark, born, raised, and based in Malta.

I consider myself a builder. The kind of person who sees a problem and immediately wants to fix it, simplify it, or make it work better.

Most days, that shows up as running RebelCode, where we build and support digital products used by a lot of people who run their businesses on the web. I also run WP Mayor, a WordPress publication that’s been around long enough to see the internet change shape a few times.

My work lives at the intersection of product, marketing, operations, and leadership. Some weeks I’m deep in strategy and numbers. Other weeks I’m writing product specs, reviewing UX, trying to untangle a messy support pattern, or brainstorming what to build next.

And lately, like everyone else, I’ve been thinking a lot about AI — not as a buzzword, but as a shift that’s already changing how we work, how we make decisions, and what kind of products will still matter in the near future.

What I care about

I’m interested in a few themes that keep showing up, no matter what I’m working on:

• How people work, what motivates us, what we avoid, what we repeat.
• How products win trust, not through hype, but through clarity and usefulness.
• How to build in a world that’s changing fast, especially with AI now sitting in the middle of everything.
• How to lead without losing your humanity, because running things can harden you if you’re not careful.
• How to live well while staying ambitious, the one I don’t think you ever fully “solve.”

I’m not pretending I have all the answers. I mostly have observations, experiments, and a growing list of mistakes I keep learning from.

What this space is for

This blog is where I’ll write in a more honest, long-form way than I occasionally do on X.

Sometimes it’ll be practical:

• How I use tools like Claude Code to push ideas further before they hit design and development
• How we think about pricing and positioning
• What I’m learning about building systems that don’t collapse under real usage
• What’s working (and not working) in content, support, and product marketing

Sometimes it’ll be more personal:

• How I think about attention, anxiety, and decision fatigue
• How I handle pressure and uncertainty
• What I’m learning about people, including myself
• How I try to keep my life from becoming one long work project

And sometimes it’ll just be a short note: something I want to remember, or a thought I want to sharpen.

How I want to write here

A few ground rules for myself:

• Simple over clever. If I can’t explain it clearly, I probably don’t understand it yet.
• Real over performative. This is a place to think, not to impress.
• Useful over loud. If it helps someone, even just by putting words to something they feel, that’s enough.
• Curious, not certain. I’ll share what I believe, but I’ll leave room to be wrong.

I’m not trying to publish on a schedule or be precise. All I want to do is to create a habit of writing that feels like it has a pulse.

If you’re reading

If you came here from my work, you’ll recognize some of the topics. If you came here as a friend, you’ll probably recognize the tone.

Either way, thanks for stopping by.

I’ll soon start with what I know best: building things, and trying to make sense of the people building them.